Why does carbon matter right now?
The concentration of carbon dioxide in the atmosphere has always “mattered” to planet Earth. And the human release of CO2 has mattered since the dawn of the industrial revolution. Unfortunately, nobody realized until recently that CO2 levels were getting out of control. Over the past decade, the science of global warming has become more established and better understood. Most scientists now agree that human activities are the root cause of skyrocketing levels of atmospheric carbon dioxide. More than a decade ago, the big industrialists (e.g. 3M, Dow, DuPont, and others) began reducing their carbon footprint when “air pollution” was federally monitored and eventually capped. GHG emissions were reduced as a byproduct of increased production efficiencies and decreased waste. Big companies found that becoming more efficient (releasing fewer pollutants and fewer GHGs) actually saved them $100s of millions of dollars. Today, the convergence of several factors has heightened awareness of carbon: 1) developed nations are feeling global pressure to take coordinated action, 2) governments and businesses are facing growing public opinion that they must take action soon, 3) European businesses began facing new carbon caps as of 2008, and 4) US businesses will likely see federal carbon regulation as early as 2009. In a cap and trade system, some businesses will be forced to live within a carbon cap, with the cap declining over time. Even if they are not subject to the cap, businesses within the supply chain of a capped company may be forced to make CO2 reductions. Other businesses are moving ahead of the market by cutting their carbon footprint before their hand is forced by the government or a major customer. They want the flexibility to to make cost-effective carbon reductions on their own terms. Sill other businesses see carbon as a unknown business risk and are measuring their footprint to assess that risk. And finally some businesses are measuring and reducing their footprint because they believe it's the right thing to do.